Some work I wrote during a stint with the Toyota GB / Lexus team at The&Partnership.
First, an immersive St Pancras tunnel installation for the launch of the Lexus UX. This recreated the 24 hour journey through Lisbon made by photographer Elsa Bleda in the TV ad, using 40m-long vinyls that stretched from night to day and back again, D6 edits of the TV ad, and voiceover audio.
p.s. One of the people in the photos is an undercover cop. See if you can spot them.
First, an immersive St Pancras tunnel installation for the launch of the Lexus UX. This recreated the 24 hour journey through Lisbon made by photographer Elsa Bleda in the TV ad, using 40m-long vinyls that stretched from night to day and back again, D6 edits of the TV ad, and voiceover audio.
p.s. One of the people in the photos is an undercover cop. See if you can spot them.
Two print ads I wrote for two new special editions of the Yaris:
A couple of examples of idents produced for Aygo's sponsorship of Shipwrecked, re-purposing existing footage from the car's Europe-wide launch campaign.