I was hired (first freelance, then perm) at TBWA\London to handle this major financial data and software account with a constant turnover of work. Here is just a selection of the complex concepts I turned into digestible copy.
First up, promoting their Environmental, Social, and Governance (ESG) data - and the fact that you could look beyond a simple ESG score to the detailed metrics beneath. This included OOH, print, and pre-roll video.
I wrote copy for a large suite of OOH, print, digital and video work centred around their main proposition pillars of trading, investment, risk management, and wealth management.
