London Stock Exchange Group (LSEG) owned many world-famous financial brands, but didn't have an identity of its own.
I helped create a brand proposition built around the concept of "Open", and devised the tagline "Open Makes More Possible". This was launched in 2021, kicking off with DOOH in Times Square, New York, and followed up with ads via programmatic and video on demand.
Following the launch of the brand platform, we created a campaign for sustainable investment, that demonstrated how the spirit of "Open Makes More Possible" was encapsulated in the synergy between their different brands.
