Consultancy and outsourcing company Capita wanted to show potential clients that while their work is sometimes complex and technological, the ultimate benefit is always a human one.
I created the "to us... to them" copy construct to highlight the contrast between the work and its results, covering work with both private and public organisations.
I created the "to us... to them" copy construct to highlight the contrast between the work and its results, covering work with both private and public organisations.
The campaign also included animated banners, including these executions for the campaign launch.
Before this, in 2019, I took on the task of rolling out Capita's new "joy of progress" brand proposition, with thought-provoking executions in print and DOOH.
We also created print ads to promote their robotics division. These ones didn't run, but we think they're better than the one that did.
